Marketing & Sales

In ILM Eva is responsible for marketing, brand development and customer value propositions.

Eva has over 15 years of practical experience in strategic online and offline marketing, product strategy and management, design and communication, and brand development from “scratch”.

Most recently, Eva Boker was the Chief Marketing Officer of iKobo, Inc. a startup that has revolutionized the worldwide money transfer industry. She oversaw marketing strategy and site operations, brand building and marketing communications, customer acquisition and retention (online and offline). As the Senior Vice-President of Marketing at LowerMyBills.com, Eva managed the brand development and management. Her marketing strategy, methodology, creativity and optimization techniques cemented LowerMyBills.com in the top 5 most effective online advertisers and helped propel the company from $18 million in revenues to over $100 million in just 2.5 years. Eva’s prior experiences include senior executive marketing roles in such bell weather companies as InterActive Corp.(Expedia.comTicketmaster.com), Shopzilla.comCare.com, Walt Disney Internet Group (all USA).